Film Economics 101
Usually Greg and I comment on each other's posts the way you do--in the comments, but as you may have noticed, he's a little sensitive on the topic of gays, and so a post of mine on the economic ascendancy of Christian film, gets a rebuttal post because it mentions peripherally mentions Brokeback Mountain, otherwise known as the gay cowboy movie.
Now is as good a time as any to discuss theatrical film economics.
First of all, the public never gets to find out what a movie really costs or whether it made money or not. The arcane quality of the film industry's accounting was highlighted by Art Buchwald's lawsuit against Paramount concerning the Eddie Murphy film "Coming to America", a wildly successful film that according to the books, "lost money".
The film's production entity will typically only receive about 65-80% of the box office receipts and the film budget; quoted at 14 million for Brokeback Mountain, covers only the actual making of the film, not the distribution, marketing and other exhibition costs. In fact the gross receipts are often significant less than this when it involves backend deals, as I suspect there are for BBM. Keanu Reeves received 20% of the box office for the sequels to the Matrix, meaning that he got a fifth off the top. The reality is that the public always significantly inflates the money that a movie actually makes.
Nevertheless, the budget for the film and its domestic box office do have some relevancy. The budget for the film gives you a peek into the expectations for the film. Judging from the very small budget for BBM, the expectations were not large, which begging Greg's pardon, is a reasonable position to take.
Total life-time revenues are generally calculated as 1.5 times domestic take (this includes foreign screens and DVDs). There are notable expections to this--Titanic garnered almost 200% of its domestic box office of 600 million.
Most films make 60-80% of their revenues in the first 4 weeks, so at 15 million, BBM isn't doing well by industry standards. In fairness though, the "plan" is to seek a wider release for the film, hoping that its initial limited success can be translated into something broader.
The liberal media's estacy over the controversial subject matter of the film has been a windfall of free advertising, so yes, it makes sense to try to get the broader release, but let's be realistic, 300 additional screens is a rather tentative step and the Christmas movie-going season is over with at this point.
Even if you conservatively estimate that the films production and marketing cost are no more than 30 million, BBM would still have to gross, in the most optimistic terms, 40 million just to break even. That assumes no back-end deals of any kind, and no further costs for the second release, which of course is impossible.
Of course, BBM almost certain does have a back-end (no pun intended), since a 14 million dollar budget does not get you young buck stars like Heath Ledger or Jake Gyllenhaal. They are lesser stars than Tom Hanks and Tom Cruise, but they could probably swing a shared 5-10% backend deal together (probably the higher figure if we include Anne Hathaway).
I would have to expect that the distribution deal was onerous as well, since renting your screen from BBM during the Christmas season meant not having it for "Fun with Dick and Jane" or other less critically-acclaimed, but more profitable fare. The reality could well be that BBM has only earned 8-10 million and cost three times that.
Of course, a little more time will tell, but BBM would have to emulate a Christian film to recoup its investment, rising Lazarus-like from the tomb of public apathy.
P.S: I did a search on Technorati looking for others blogging BBM but turned up almost nothing. I guess its not as controversial as some might suggest.


Its usually hopeless to talk economics to most (but not all) Democrats. Its a demographic fact that most hard-core Democrats are removed from the hurly-burly of the private economy, and thus can entertain fanciful notions about poverty, wealth creation and "fairness".