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This page contains a single entry from the blog posted on August 7, 2008 10:43 AM.

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« Information Seeks it Level | Main | Pickens-Your-Pockets »

Democrat Business Sense

Congress is fast approaching single-digit approval ratings and Nancy Pelosi's personal approval rating is somewhere south of George W. Bush's.

I know, we'll publish a book!

The geniuses that brought you...well nothing from the past two years that the Democrats have been masters of the House, have once again manifested their total cluelessness. A book that sets up Nancy Pelosi as a role model for women looking to balance home and career has sold a grand total of 2,737 books in its first week of release according to Nielson bookscan.

The book benefited from substantial promotion from publisher Doubleday, with high-profile interviews on all the NBC gabfests.

Apparently American women just aren't wondering how Nancy does it all.

My guess is that no one even did any market research. The use of book publishing contracts to bribe reward leading politicians is an old business. They get a big advance and whether the publisher makes a profit or not is incidental and irrelevant. The trick though is usually to make it appear like lots of books are selling, to at least create the illusion of normal commerce and as to not embarrass the politico.

Book sales, like Hollywood movie profits, are unknown to anyone except a few trusted accounts. The public numbers are crap. The exceptions would be Amazon and Barnes & Noble databases, but as Hillary Clinton's book demonstrated, there are shenanigans going on there as well.

If you want to see a book really sell, then go to Costco on a books release date. If there is a pallet full of books by the front door and everybody going through the checkout has at least one, but probably two or three copies, then you know you have a real best seller on your hands. Such was my experience last Saturday as I witnessed Stephenie Meyer's latest oeuvre fly off the shelves (or pallet in this case). I saw not a single browser of Pelosi's book, much less anyone with one in their cart.

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Comments (1)

Dave:

Amazingly, we had three copies of Meyer's book in my home Saturday. My wife and daughters weren't about to wait for someone else to read the book first. Unfortunately for Pelosi, they don't watch the network stations anymore.

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