Ed Driscoll puts the MSM into perspective. According to Advertising Age, CNN is only drawing 383,000 viewers a day on average, actually less than many of the larger blogs.
By comparison, Instapundit averages 190,000 a day. Huffpo gets 600,000 unique visitors every day.
Unfortunately for Glenn Reynolds, he's getting nowhere near the 400 million in ad revenue CNN is getting for its poor performance.
That kind of revenue disparity is a signal for change. Instapundit's demographic is almost certainly more interesting than CNN's which averages nears 60 years old.
Posted by Mick Stockinger on June 11, 2007 10:15 PM
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